Website design is a broad term that encompasses more than whether a website looks good or not. Digital design is not the same as print design. 

Visual design will address the aesthetics or look-and-feel of your website using elements like colour, images, and symbols to convey a message. But web design encompasses more than whether a website looks good or not. Website design includes information architecture, interaction design and usability.


We design websites from the visitor's point of view, using a technique we call User Experience Design (UXD).

We work with you to identify the 'groups' of users who will visit your website. We then follow the journey each group of visitors will take, making information easy for them to find by placing it in a logical structure.

Information architecture

Information architecture is the art and science of structuring, organising and labelling information so that it is easy to find. Organisation involves categorising information into basic units and then grouping these in a distinctive and meaningful manner. Labelling means using appropriate wording to support easy navigation and findability.

Interaction design

Interaction design matches the needs of users with the layout of the web pages. It matches user expectations and the latest standards of user interface (UI) patterns and components. 

Website usability

Usability is all about making a website so that your visitors can find what they're looking for quickly and efficiently. Things to consider include:

  • How quickly the site loads. Visitors don't want to wait patiently for your site to load
  • Adequate text-to-background contrast
  • Font size/spacing make it easy to read